Beyond the Numbers: How Marketing Leaders Can Prove Financial Impact and Earn Their Seat at the Table

Practical Strategies to Bridge the Trust Gap with the CFO, Win Resources, and Drive Strategic Influence

Ask most marketing leaders what keeps them up at night, and you’ll hear the same worry, time and time again: “How do I prove the financial value of what we’re doing?”

We shouldnt just be making the case for more budget or bigger campaigns, we need to demonstrate exactly how marketing isn’t a cost centre, but a driver of sustainable growth and commercial impact.

Yet, for all the talk of data and dashboards, marketing’s financial impact often feels like a black box. The numbers can be noisy, the attribution messy, and the expectations from the CFO’s office crystal clear: prove your worth.

So, how do you bridge this gap and show that marketing isn’t just a creative function, but a strategic lever for growth?