Decode Your Executive Team: Influence Better. Lead Smarter.

Why understanding how your leadership team thinks is one of the most underused strategic levers in marketing.

Marketing leaders often ask:

"Why do I struggle to get buy-in, even when the plan is solid?"

And if I am honest with them, it’s rarely about the plan. It’s about the executive team's operating model and their ability to speak their language.

You see, some executive teams thrive on data, while others obsess over harmony. Some want to be shown ROI, while others lead through values and vibes.

If you present a long-term brand strategy to a “Brain,” they’ll want a risk analysis. If you show it to a “Gardener,” they’ll ask how it shapes culture.

When you understand how your executive team functions, not just what they say, you can stop guessing and start influencing.

Below, we explore the four executive team archetypes tailored specifically for strategic marketing leaders, along with the implications, challenges, and moves that help you thrive within each one.