START HERE. The Opening: Who Shot Marketing?
A forensic investigation into the attempted murder of marketing as a strategic function and how to revive it.
Chapter 1: The Crime Scene
Place: The Boardroom, 2025. A Crime Unfolds
The body lay motionless in the centre of the boardroom. Once the most powerful force in business, Mary Marketing had been reduced to a shadow of her former self. The crime scene was chaotic. Spreadsheets lay scattered, performance dashboards flickered on oversized screens, and somewhere in the corner, an abandoned brand manifesto gathered dust.
Ivor, a forensic investigator, steps into the room, adjusting his gloves. He’s seen this kind of case before: a slow, calculated assassination attempt. No single gunshot, no smoking gun, just a thousand small cuts, each draining Mary Marketing’s power and influence over time.
The question wasn’t if Mary Marketing had been shot. The question was: who pulled the trigger?
Mary Marketing had for so long been one of the most powerful players in the corporate world. She had built brands, shaped culture, and driven billion-dollar businesses. But in recent years, something had changed. Budgets had been slashed. CMOs had become disposable. Her role had been carved up, stripped of its strategic influence.
The investigator kneels beside the victim. Mary is still breathing, but just barely. If Ivor is to solve this case, he needs to move fast.
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