You Don’t Need Their Applause

Building Unshakeable Confidence as a Marketing Leader

“If you live for their praise, you’ll die by their criticism.” — Cornelius Lindsey

The trap is real.

You put forward a bold new idea. The numbers stack up and the logic is sound. Even better, it’s aligned with business strategy.
But when you hit ‘send’ or walk into the meeting, a little voice creeps in…

“Will they like it? Will they back it? Will I sound smart enough?”

This moment of hesitation and the need for external validation is where so many brilliant marketers lose power.

And it’s not because they’re junior or unqualified. In fact, the more senior you get, the more approval becomes politicised. The room gets quieter. The compliments disappear. The stakes go up. And suddenly, your sense of worth is sitting in someone else’s hands.

Let’s fix that.