Built To Last Marketing

For marketing leaders who want more than a seat at the table and who want a voice that shapes the future.

Hi, I’m Emma Clayton, ex-CMO, organisational psychologist. My clients call me “Mary Poppins of Marketing”. I am a wing woman for marketing leaders who want more than a title and influence….that lasts.

I’ve spent over 25 years in marketing, helping ambitious businesses, marketing leaders and executives prove their worth, rise into leadership, and drive growth in complex, often chaotic environments. And now, I’m sharing everything I know - every lesson, insight, and tool, in Built to Last.

Receive a weekly insight each Sunday that discusses solutions to elevating marketing within an organisation and tools to help you accelerate your career and leadership.

Or become a paid subscriber and receive additional weekly mentoring each Wednesday. This weekly mentoring is for marketing leaders who are:

  • Stuck in the middle between execution and executive impact

  • Overlooked for roles they’re qualified to lead

  • Tired of defending marketing’s value instead of shaping business strategy

Each week, paid members receive smart strategies, career-changing tools, and brutally honest insight to help you:

  • Elevate your influence

  • Lead with confidence

  • Secure your next role or promotion

  • Build a career that commands respect, not just delivers results

I’m not a fan of bullshit, and I don’t sugar-coat. I’ll be brutally honest about what it really takes to lead, influence, and stay relevant in this role, but I’ll always be on your side.

Because marketing leadership shouldn't feel like survival.
It should feel like Built to Last.


“The most gripping marketing newsletter you’ll ever read.”

Subscribe to get full access to my tools, templates and guides each week.

Built To Last, by Emma Clayton is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.


What to Expect:

Every week, you’ll receive a high-impact issue straight to your inbox written to provide a personal dose of clarity, confidence, and strategic edge.

Expect:

  • Unfiltered insights on the realities of leading marketing today

  • Career-shaping guidance to help you grow your influence and land your next role

  • Leadership tools and models you can use with your team, boss, or board

  • Real talk about what’s working, what’s broken, and how to stay future-fit

  • The occasional behind-the-scenes view from my work mentoring and advising marketing leaders

You most definitely will NOT be receiving recycled LinkedIn platitudes, hot takes on AI-for-the-sake-of-it, or another five-step framework for content calendars. I mean, who needs that?

What you will get is strategy that sticks and support that matters, with a weekly reminder that you’re not alone in trying to make marketing matter again.



About Emma

I'm on a mission to fix broken marketing and help marketing leaders reclaim strategic power. Former CMO, Founder of The Marketing Revolution, leadership expert & best-selling author.

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Smart strategy and leadership tools for marketing leaders who are tired of being the ‘colouring-in department’ and ready to regain strategic control.

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I'm on a mission to fix broken marketing and help marketing leaders reclaim strategic power. Former CMO, Founder of The Marketing Revolution & Academy, leadership expert & best-selling author.